{"id":6566,"date":"2025-08-22T13:51:48","date_gmt":"2025-08-22T13:51:48","guid":{"rendered":"https:\/\/swapzone.io\/blog\/?p=6566"},"modified":"2025-08-22T13:51:49","modified_gmt":"2025-08-22T13:51:49","slug":"a-new-economy-built-on-chain-kanye-wests-yzy-token-launch-exposed-by-insider-trading-scandal","status":"publish","type":"post","link":"https:\/\/swapzone.io\/blog\/a-new-economy-built-on-chain-kanye-wests-yzy-token-launch-exposed-by-insider-trading-scandal","title":{"rendered":"&#8220;A NEW ECONOMY, BUILT ON CHAIN&#8221;: Kanye West\u2019s YZY Token Launch Exposed by Insider Trading Scandal"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"537\" height=\"612\" data-id=\"6567\" src=\"https:\/\/swapzone.io\/blog\/wp-content\/uploads\/2025\/08\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2025-08-22-\u0432-15.42.22.png\" alt=\"\" class=\"wp-image-6567\" srcset=\"https:\/\/swapzone.io\/blog\/wp-content\/uploads\/2025\/08\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2025-08-22-\u0432-15.42.22.png 537w, https:\/\/swapzone.io\/blog\/wp-content\/uploads\/2025\/08\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2025-08-22-\u0432-15.42.22-263x300.png 263w\" sizes=\"(max-width: 537px) 100vw, 537px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"598\" height=\"612\" data-id=\"6568\" src=\"https:\/\/swapzone.io\/blog\/wp-content\/uploads\/2025\/08\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2025-08-22-\u0432-15.43.02.png\" alt=\"\" class=\"wp-image-6568\" srcset=\"https:\/\/swapzone.io\/blog\/wp-content\/uploads\/2025\/08\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2025-08-22-\u0432-15.43.02.png 598w, https:\/\/swapzone.io\/blog\/wp-content\/uploads\/2025\/08\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2025-08-22-\u0432-15.43.02-293x300.png 293w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The artist formerly known as Kanye West launches a meme coin and hits $3 Billion in market cap before crashing.<\/h2>\n\n\n\n<p>The crypto world just saw one of the wildest celebrity token launches ever. <strong>Kanye West<\/strong>, now formally known as <strong>Ye<\/strong>, dropped his <strong>YZY token<\/strong> with promises of changing digital payments. But what started as a vision for &#8220;<strong>A NEW ECONOMY, BUILT ON CHAIN&#8221;<\/strong> turned into a cautionary tale about insider trading and market manipulation.<\/p>\n\n\n\n<p>Within hours of launch, the <strong>YZY token<\/strong> went to a <strong>billion market cap<\/strong> and then crashed. <strong><a href=\"https:\/\/www.coingecko.com\/en\/coins\/yzy\">CoinGecko<\/a> reports that while early investors made millions, retail buyers suffered significant losses.<\/strong> This <a href=\"https:\/\/swapzone.io\/blog\/what-is-solana-sol-and-how-does-it-work\">Solana<\/a>-based memecoin is making waves in both the crypto world and the pop culture world. Here&#8217;s what you need to know.<\/p>\n\n\n\n<p><strong>Kanye West didn&#8217;t just make another meme coin.<\/strong> His X (formerly Twitter) post said, &#8220;<a href=\"https:\/\/money.yeezy.com\">Yeezy money<\/a> is here&#8221; and &#8220;A NEW ECONOMY, BUILT ON CHAIN.&#8221; This release wasn&#8217;t just meant to be speculation; it was meant to be a whole financial system.<\/p>\n\n\n\n<p>The YZY token is the basis for three products that work together:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>YZY Token: The memecoin on Solana that you can use for any transaction<\/strong><\/li>\n\n\n\n<li><strong>Ye Pay: A crypto payment processor that says its fees are lower than 3.5%.<\/strong><\/li>\n\n\n\n<li><strong>YZY Card: A debit card that doesn&#8217;t need a bank account to use around the world<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>CoinGecko says that the token&#8217;s price shot up by 6,800% and reached a high of $3.16 and a market cap of $1 billion in just a few hours.<\/strong> The formerly Kanye West artist shared a self-filmed video confirming the launch, but some questioned its authenticity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Breakdown of Token Distribution<\/strong><\/h3>\n\n\n\n<p>Lock Period for the Allocation Percentage Amount Yeezy Investments, LLC 70% of 700 million YZY in 24 months (Jupiter Lock) Public Sale 20% of 200 million YZY Immediate Liquidity Pool 10% of 100 million YZY Available<\/p>\n\n\n\n<p>The aspiration for a &#8220;NEW ECONOMY, BUILT ON CHAIN&#8221; swiftly transformed into a distressing reality as on-chain data exposed extensive insider trading. <strong>Crypto<\/strong> investigators uncovered evidence that connected wallets had advance knowledge of the <strong>YZY token<\/strong> contract address.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Smoking Gun Evidence<\/strong><\/h3>\n\n\n\n<p><strong>Wallet 6MNWV8<\/strong> became the poster child for this scandal. <a href=\"https:\/\/x.com\/lookonchain\/status\/1958355708010975580\">Analysis shows this wallet<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Knew the contract address in advance<\/strong> and even attempted purchases before launch<\/li>\n\n\n\n<li><strong>Spent 450,611 USDC<\/strong> to buy 1.29 <strong>million YZY<\/strong> at around $0.35 each<\/li>\n\n\n\n<li><strong>Sold 1.04 million YZY<\/strong> for 1.39 <strong>million USDC<\/strong><\/li>\n\n\n\n<li><strong>Kept 249,907 tokens<\/strong> worth around $600,000<\/li>\n\n\n\n<li><strong>Total profit: Over $1.5 million<\/strong> in hours<\/li>\n<\/ul>\n\n\n\n<p>But that wasn\u2019t the only suspicious activity. Another whale investor put <strong>$2.28 million<\/strong> into the <strong>YZY token<\/strong> and saw unrealized gains of <strong>$6 million<\/strong> almost instantly. This wallet bought <strong>2.67 million YZY<\/strong> tokens using <strong>12,170 SOL<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Anti-Sniping System Failure<\/strong><\/h3>\n\n\n\n<p><strong>Ye\u2019s<\/strong> team claimed they implemented an <a href=\"https:\/\/money.yeezy.com\/#:~:text=HOW%20DOES%20OUR%20ANTI%2DSNIPING%20SYSTEM%20WORK\">anti-sniping system<\/a> by deploying <strong>25 different contract addresses<\/strong> simultaneously, with only one randomly selected as the official <strong>YZY token<\/strong>. The idea was to confuse bot traders and create a fairer launch.<\/p>\n\n\n\n<p>But the evidence shows this system failed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Insiders still accessed<\/strong> the correct contract address<\/li>\n\n\n\n<li><strong>Multiple wallets prepared funds<\/strong> in advance<\/li>\n\n\n\n<li><strong>Coordinated buying patterns<\/strong> emerged immediately at launch<\/li>\n\n\n\n<li><strong>Retail investors were at a disadvantage<\/strong> despite anti-bot measures<\/li>\n<\/ul>\n\n\n\n<p>The high didn\u2019t last long. What goes up fast in <strong>crypto<\/strong> comes down even faster. The <strong>YZY token<\/strong> had one of the most epic price drops in <strong>meme coin<\/strong> history.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>By the Numbers: The Big Fall<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Peak Price<\/strong>: $3.16 <strong>YZY<\/strong><\/li>\n\n\n\n<li><strong>Peak Market Cap<\/strong>: $3 <strong>billion<\/strong> (for a hot second)<\/li>\n\n\n\n<li><strong>Current Price<\/strong>: $0.86-$1.00<\/li>\n\n\n\n<li><strong>Market Cap Drop<\/strong>: From $3 <strong>billion<\/strong> to $300 <strong>million<\/strong><\/li>\n\n\n\n<li><strong>Total Decline<\/strong>: <strong>70%+ from peak<\/strong> in under 24 hours<\/li>\n<\/ul>\n\n\n\n<p><strong>According to CoinGecko<\/strong>, early retail buyers got crushed. One wallet (6ZFnRH) bought <strong>996,453 YZY<\/strong> for <strong>1.55 million USDC<\/strong> at $1.56 and sold at $1.06 for <strong>1.05 million USDC<\/strong>\u2014losing <strong>$500,000 in under 2 hours<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Warning Signs Investors Missed<\/strong><\/h3>\n\n\n\n<p>Looking back, there were several red flags that retail investors ignored:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ye\u2019s previous statement<\/strong>: \u201cCoins prey on fans with hype.\u201d<\/li>\n\n\n\n<li><strong>Single-sided liquidity pool<\/strong>: Only <strong>YZY<\/strong> tokens, no <strong>USDC<\/strong> pairing<\/li>\n\n\n\n<li><strong>70% insider allocation<\/strong>: Massive concentration risk<\/li>\n\n\n\n<li><strong>No proven utility<\/strong>: No <strong>Ye Pay<\/strong> or <strong>YZY Card<\/strong> at launch<\/li>\n<\/ul>\n\n\n\n<p>The primary concern was the lack of single-sided liquidity. This setup allows devs to add and remove <strong>liquidity<\/strong> in ways that let them cash out, similar to the <strong>LIBRA token<\/strong> that recently collapsed in Argentina.<\/p>\n\n\n\n<p><strong>Kanye West&#8217;s YZY token is not operating in isolation.<\/strong> It\u2019s following a pattern of celebrity-backed <strong>crypto<\/strong> projects that always end in disaster for regular investors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Recent Celebrity Token Disasters<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/swapzone.io\/blog\/wp-content\/uploads\/2025\/08\/Announcement223-1-1024x576.png\" alt=\"\" class=\"wp-image-6571\" srcset=\"https:\/\/swapzone.io\/blog\/wp-content\/uploads\/2025\/08\/Announcement223-1-1024x576.png 1024w, https:\/\/swapzone.io\/blog\/wp-content\/uploads\/2025\/08\/Announcement223-1-300x169.png 300w, https:\/\/swapzone.io\/blog\/wp-content\/uploads\/2025\/08\/Announcement223-1-768x432.png 768w, https:\/\/swapzone.io\/blog\/wp-content\/uploads\/2025\/08\/Announcement223-1.png 1180w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Trump\u2019s TRUMP Token<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Originally asked for <strong>80%<\/strong> allocation (same as <strong>Ye\u2019s<\/strong> ask)<\/li>\n\n\n\n<li>Same insider-heavy distribution model<\/li>\n\n\n\n<li>Massive volatility and retail losses<\/li>\n<\/ul>\n\n\n\n<p><strong>Kim Kardashian\u2019s EthereumMax<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SEC fines<\/strong> of $1.26 million for undisclosed promotion<\/li>\n\n\n\n<li><strong>Class-action lawsuits<\/strong> from investors<\/li>\n\n\n\n<li><strong>98% price collapse<\/strong> after celebrity hype<\/li>\n<\/ul>\n\n\n\n<p><strong>Argentina\u2019s LIBRA Scandal<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>President Javier Milei\u2019s endorsed <strong>coin<\/strong><\/li>\n\n\n\n<li>Pump-and-dump scheme allegations<\/li>\n\n\n\n<li>Same single-sided <strong>liquidity<\/strong> as <strong>YZY<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What Makes YZY Different?<\/strong><\/h3>\n\n\n\n<p>Despite the patterns, <strong>Ye\u2019s<\/strong> project claims to offer real utility beyond pure speculation:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ye Pay<\/strong>: Actual payment processing infrastructure<\/li>\n\n\n\n<li><strong>YZY Card<\/strong>: Physical debit card for <strong>crypto<\/strong> spending<\/li>\n\n\n\n<li><strong>Brand Integration<\/strong>: Connection to existing Yeezy products<\/li>\n\n\n\n<li><strong>Long-term Vision<\/strong>: Building sustainable <strong>crypto<\/strong> ecosystem<\/li>\n<\/ul>\n\n\n\n<p>But none of these utilities were functional at launch, so <strong>YZY<\/strong> is just another speculative <strong>meme coin<\/strong> riding on celebrity hype.<\/p>\n\n\n\n<p>As <strong>crypto<\/strong> exchange SwapZone, seen this before. The <strong>YZY token<\/strong> launch is what we\u2019re calling <strong>YZYmani<\/strong>\u2014a clever play on words meaning this is \u201ceasy money\u201d for insiders while being anything but easy for retail investors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Technical Issues Was Found<\/strong><\/strong><\/h3>\n\n\n\n<p>Our analysis uncovered several technical difficulties:<\/p>\n\n\n\n<p><strong>Failure of the Anti-Sniping System: The deployment of 25 contracts was intended to create equal opportunities.<\/strong> Instead, it created a false sense of security while insiders still got early access to the correct contract address.<\/p>\n\n\n\n<p><strong>Centralization Hypocrisy<\/strong>: According to the website, YZY Money is designed to empower you by eliminating centralized authority. But <strong><a href=\"https:\/\/x.com\/LDNCryptoClub\/status\/1958405364631937377\">@LDNCryptoClub<\/a><\/strong> data shows the <strong>six largest address holders control 90.38%<\/strong> of the token supply. This coin is one of the most centralized tokens we\u2019ve seen.<\/p>\n\n\n\n<p><strong>Liquidity Structure Issues<\/strong>: The single-sided <strong>liquidity<\/strong> pool (only <strong>YZY<\/strong> tokens, no <strong>USDC<\/strong>) is a dangerous situation. Developers can manipulate prices by adding or removing <strong>liquidity,<\/strong> just like the failed <strong>LIBRA token<\/strong> that recently collapsed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>SwapZone Trading Availability<\/strong><\/h3>\n\n\n\n<p>Despite the risks, the <a href=\"https:\/\/swapzone.io\/exchange\/yzy-money\"><strong>YZY token<\/strong> is now available<\/a> for trading and exchanging on multiple platforms, including <strong>SwapZone<\/strong>. Our platform allows you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monitor real-time rates<\/strong> across multiple exchanges<\/li>\n\n\n\n<li><strong>Compare prices<\/strong> to get the best execution<\/li>\n\n\n\n<li><strong>Track market movements<\/strong> with our advanced charting tools<\/li>\n\n\n\n<li><strong>Set price alerts<\/strong> for better timing<\/li>\n<\/ul>\n\n\n\n<p>Remember: Always trade responsibly and never invest more than you can afford to lose, especially with high-risk assets like celebrity <strong><a href=\"https:\/\/swapzone.io\/blog\/what-is-crypto-meme\">meme coins<\/a><\/strong>.<\/p>\n\n\n\n<p>Is &#8220;<strong>A NEW ECONOMY, BUILT ON CHAIN<\/strong>&#8221; cool? It is. The question is whether <strong>the YZY token<\/strong> can deliver or if it\u2019s just another celebrity cash grab in disguise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>High-Risk Factors<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>70% Insider Control<\/strong>: <strong>Ye<\/strong> and his team control most of the tokens<\/li>\n\n\n\n<li><strong>Proven Manipulation<\/strong>: On-chain evidence of insider trading<\/li>\n\n\n\n<li><strong>Regulatory Risks<\/strong>: SEC investigation possible given the evidence<\/li>\n\n\n\n<li><strong>Celebrity Token History<\/strong>: 90%+ failure rate<\/li>\n\n\n\n<li><strong>Technical Vulnerabilities<\/strong>: Single-sided <strong>liquidity<\/strong> makes it easy to manipulate<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Potential Upside Scenarios<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Payment Ecosystem Growth<\/strong>: <strong>Ye Pay<\/strong> could achieve significant adoption.<\/li>\n\n\n\n<li><strong>Yeezy Brand Integration<\/strong>: Existing fashion empire provides utility foundation<\/li>\n\n\n\n<li><strong>Solana Ecosystem Benefits<\/strong>: Fast, cheap transactions enable real-world use<\/li>\n\n\n\n<li><strong>Celebrity Influence<\/strong>: <strong>Kanye West&#8217;s<\/strong> huge following drives adoption<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How to Participate Safely (If You Choose To)<\/strong><\/h3>\n\n\n\n<p>If you decide to trade <strong>YZY tokens<\/strong> despite the risks:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Use reputable wallets<\/strong>: Phantom or Solflare for Solana tokens<\/li>\n\n\n\n<li><strong>Trade on established platforms<\/strong>: Bitget, SwapZone and other verified exchanges<\/li>\n\n\n\n<li><strong>Set strict stop-losses<\/strong>: Limit potential losses to 5-10% of the portfolio.<\/li>\n\n\n\n<li><strong>Monitor insider activity<\/strong>:<strong> <\/strong>Watch large wallet movements for exit signals<\/li>\n\n\n\n<li><strong>Never invest emergency funds<\/strong>: Only use money you can completely lose<\/li>\n<\/ol>\n\n\n\n<p>The future of &#8220;<strong>A NEW ECONOMY, BUILT ON CHAIN<\/strong>&#8221; depends on <strong>Ye<\/strong> being able to turn his vision into reality. Several key factors will decide success or failure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Upcoming Milestones<\/strong><\/h3>\n\n\n\n<p><strong>Ye Pay Launch<\/strong>: The payment processor needs to get real merchant adoption. Success here could justify the <strong>billion<\/strong>-dollar valuations. Failure means <strong>YZY<\/strong> is just another <strong>meme coin<\/strong>.<\/p>\n\n\n\n<p><strong>YZY Card Rollout<\/strong>: Physical debit cards require extensive regulatory compliance. The waitlist is active, but delivering functional cards globally is a massive logistical challenge.<\/p>\n\n\n\n<p><strong>SEC Investigation Risk<\/strong>: With evidence of insider trading mounting, regulatory scrutiny is inevitable. The project&#8217;s success hinges on how Ye and his team manage this situation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Expert Predictions<\/strong><\/h3>\n\n\n\n<p><strong>Divergent opinions exist among crypto analysts regarding YZY&#8217;s future prospects:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimists<\/strong> point to the integrated ecosystem and <strong>Ye&#8217;s<\/strong> brand power<\/li>\n\n\n\n<li><strong>Skeptics<\/strong> note the pattern of celebrity token failures and bad launch metrics<\/li>\n\n\n\n<li><strong>Realists<\/strong> say wait for actual utility before investing big<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Bottom Line<\/strong><\/h3>\n\n\n\n<p><strong>Kanye West&#8217;s<\/strong> vision of &#8220;<strong>A NEW ECONOMY, BUILT ON CHAIN<\/strong>&#8221; is real innovation in celebrity <strong>crypto<\/strong>. Unlike pure <strong>meme coins<\/strong>, <strong>YZY<\/strong> has real utility through <strong>Ye Pay<\/strong> and <strong>YZY Card<\/strong>.<\/p>\n\n\n\n<p>But the execution has been terrible. Insider trading allegations, concentrated token distribution, and technical vulnerabilities kill the revolutionary potential. Until <strong>Ye<\/strong> fixes these fundamental issues and delivers working products, the <strong>YZY token<\/strong> is a high-risk speculation, not a legitimate investment.<\/p>\n\n\n\n<p>The <strong>crypto<\/strong> space needs more real innovation, not more celebrity cash grabs. <strong>Ye<\/strong> has the chance to set a new standard\u2014but only if he prioritizes transparency and utility over quick profits.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>Disclaimer: This content is not financial advice. Cryptocurrency investments are high risk. For all your research, consult financial professionals before making investment decisions.<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The artist formerly known as Kanye West launches a meme coin and hits $3 Billion in market cap before crashing. The crypto world just saw one of the wildest celebrity&hellip;<\/p>\n","protected":false},"author":13,"featured_media":6565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[171],"tags":[439,107,440,441],"class_list":["post-6566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-meme","tag-solana","tag-yzy","tag-yzy-money"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;A NEW ECONOMY, BUILT ON CHAIN&quot;: Kanye YZY Token Scandal<\/title>\n<meta name=\"description\" content=\"Kanye&#039;s YZY token promised &quot;A NEW ECONOMY, BUILT ON CHAIN&quot; but crashed 70% amid insider trading. $3B to $300M in hours. 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