Brand assets

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Logo

The Swapzone logo is available in three versions for dark, light, and color backgrounds. Use the guidelines below to ensure correct placement, spacing, and sizing across all media.

Dark background

Light background

Color background

Safe zone
Co-branding

Keep the logo’s safe zone clear — this protected area ensures clarity by keeping text, graphics, and edges at a distance. Avoid placing other elements here to maintain a clean, recognizable brand presence.

Safe zone

The minimum size allowable for logo use is 75px for digital use or presentations.

Width

When pairing our logo with partner brands, maintain balanced spacing and visual hierarchy to ensure clarity and mutual respect. Consistent alignment and proportions preserve the integrity of both logos.

Safe zone

Prohibited usage

Avoid altering the logo’s colors, proportions, or orientation, as misuse can weaken brand recognition.

Prohibited

Don’t distort the logo

Prohibited

Don’t use font instead of logo

Prohibited

Don’t use gradients

Prohibited

Don’t use any other color

Prohibited

Don’t use outline on logo

Prohibited

Don’t change opacity

Prohibited

Don’t change letter spacing

Prohibited

Don’t rotate the logo

Prohibited

Don’t add drop shadow or any effect

ProhibitedBackground

Don’t use with unsuitable background

Color palette

Our core color palette is built for seamless use across digital and print, with precise color codes to maintain brand consistency everywhere.

Magenta
HEX: #E8168DRGB: 232 22 141CMYK: 5 95 0 0
Cyan
HEX: #25B7EBRGB: 37 183 235CMYK: 70 0 0 0
White
HEX: #FFFFFFRGB: 255 255 255CMYK: 0 0 0 0
Black
HEX: #101010RGB: 16 16 16CMYK: 0 0 0 97

Font. Play

We chose Play for its bold design and strong presence. Its distinctive letterforms create high impact while maintaining clarity.

Aa
RegularA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z0 1 2 3 4 5 6 7 8 9 ? ! % &